Take your {{sharedCtxt.identifiedSeason.season}} palette on the go

You're a natural beauty

Highlight your inherent beauty by finding the most flattering hues according to your skin tone, hair shade and eye color. Skip fleeting fads and discover what looks best on beautiful you—forever and always. For years, fashion stylists and makeup artists have relied on Personal Color Analysis as their special tool, and now you can steal their superpower and create your own personal palette.

Color-analyze your face

Start your color analysis with three easy steps. First, take a face-only selfie. Next, select the most prominent tones from your skin, hair and eyes. will use these features as the basis for a palette perfectly suited to you!

Your personal palette

My Best Colors is a stellar shopping companion which uses your smartphone camera to instantly recognize colors that flatter you. It's easy, accurate and fun to use! Eliminate the guesswork and make great choices when updating your wardrobe.

Personal Palette Designer

Create a virtual color profile(s) for yourself or your favorite celebrities. Click one of the palettes below to try it.


Why register?

Securely access your collection from any browser.
Save palettes for as long as you want. Without registration, your custom palettes will be deleted 7 days after you save them.
Use your custom palettes on the go with our top-rated mobile app

Why register?

  • Save palettes for as long as you want. Without registration, your custom palettes will be deleted 7 days after you save them.
  • Securely access your collection from any browser.
  • Use your custom palettes on the go with our top-rated mobile app

Your palettes collection

Your palettes collection is empty

Use our share buttons to send finished palettes to friends. Copy the link or send the palette through Gmail, Facebook, Messenger, etc. When other users open a link that you shared, they'll see a copy of your palette in their palette editor. Don't worry, they can't change your original. Any edits your friend makes are applied to their local copy only.

Use your custom palettes on the go with our top-rated mobile app.

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Color-analyze yourself

Find your most flattering colors in 3 simple steps! Begin by uploading a clear headshot snapped in natural lighting. You can also experiment with one of the images below. Best of all, the service is always free to use on your own!

Note: We value your privacy. We will never share or sell your images. Only you can view your photo and palette unless you decide to share it.

Upload an image

Click “Browse” to select one of your saved images. Drag the cropping circle to the center of your face—be sure to include at least part of your hair. Use the arrows to increase or decrease the dimensions of the circle based on the size of the image.


Select your colors

Select your hair, skin and eye color using the color picker tool. Choose the most prominent tones (nothing in highlighted or shaded areas) for your hair and skin. For eyes, choose the color that is most dominant, usually found in the middle of the iris. Turn the “Smoothing” button on or off as needed. To redo color picking, click the appropriate circle on the right.


Your personal palette


Your personal palette


Your best colors on-the-go

{{traits.results.appName}} is a fabulous smartphone shopping companion that guides you in finding your most flattering colors wherever you go. Use the app in the comfort of your home to select the perfect look from your wardrobe or have it on hand while shopping for new styles.


Customize your palette

Design a color palette tailored exclusively for you, and take it everywhere you go with our top-rated mobile app!

Begin by uploading a photo. The picture you select will appear at the center of your palette. Use the sliders below to find your most flattering colors and press “Add Color” to include them in your palette. Vertical bars on the bottom-right contain clickable swatches based on the hues in the four classic seasonal palettes.

Click a swatch to see the color appear in the color picker. Swatches elongate if the shade is similar to what is selected in the color picker.

Palette Designer is a fun and convenient virtual color draping tool. Use the color preview mode to see what colors work best for you. If you're still unsure, try our self-analysis tool—it makes the magic happen for you.

Set Palette Colors...
Choose a Headshot...
Save Palette as Image...
{{paletteBuilderCtxt.paletteColors.length}} colors
  • Preview Palette
  • Preview Active Color
  • Set Palette Colors…
  • Copy/Paste Colors…
  • Start Over
Toggle color preview

Need help?

We have a team of professional stylists on who can assist you along the way. Get a second opinion on a palette you created or order a new palette handmade just for you. Their expert touch can make a huge difference! Click the button below to learn about different personalization options.

Color-analyze your wardrobe

Now that you've determined your color type, it's time to analyze your wardrobe with coloring in mind. You'll want to choose pieces that fit into your color wheel and harmonize well with each other. Click on one of the photos below to try it out.

Upload an image

Take a picture of items in your wardrobe or your makeup bag. Click “Browse” to select the saved image. Then, click anywhere on the photo that reflects the true hue of a style or product. Scroll down to see how the selected color interacts with the four classic palettes. Shades similar to the ones selected will extend from the wheel showing that it's a match. If it appears on your palette, it's a great choice for you and your wardrobe.

Start building your palette for a chic capsule wardrobe or complementary makeup collection. Take the palette everywhere you go with our digital palette app, and only make purchases you feel confident about.


Palette colors



Your personal palette

Once you’ve discovered your color type, it’s time to download our top-rated mobile app. A stellar shopping companion, it instantly recognizes flattering colors using your smartphone camera. The app includes 12 classic palettes, each showcasing 51 beautiful shades.

With realistic fabric previews for all colors, there’s a whole lot to love and explore. Additional specialized palettes for each color type are available for purchase within the app. Any custom palette you create is also compatible with the app.


How to use

The app provides styling help with the convenience you desire. Use it in the comfort of your home to select the perfect look or lean on it while shopping for new clothing and accessories. Learn more about features the app has to offer:

Color Type Selection Page

The Color Type Selection page is the first page you see when you open the app. This page contains a list of the 12 most common color types. Tap a color type to see its palettes.

The app contains palettes for all standard color types. You can always return to the Color Type Selection page and choose another color type.

If you're unsure about your color type, just tap the banner at the bottom of the page. This will either open your Color Analysis Kit, if you've created one previously, or guide you through the process of creating a kit if you haven't done so yet.

Color Type Selection Page
Color Analysis Camera©
Prepare to take photos

Color Analysis Camera simulates the effect of color reflections similar to draping fabric over your torso, a technique seen at standard in-person consultations.

For accurate results, follow the steps provided on the page to prepare for taking photos, and then click on the "Open Camera" button to use the embedded camera.

Prepare to take photos
Taking photos

Position your face within the transparent oval area and press the round button to snap photos using the selfie camera. You'll have 5 seconds to make adjustments before the first picture is captured.

Ensure your camera remains stable, stay steady for approximately 15 seconds until the photo session concludes. Once finished, you'll be automatically redirected to the Color Analysis Kit page.

If needed, you can restart the session by tapping the round button.

Taking photos
Color Analysis Kit
Filters list

This page contains four sets of personalized filters intended to assist you in determining your color type. Each set features several preview photos that you can tap to explore further. The Color Palettes set is free of charge, while premium users can enjoy access to three extra sets: Cool or Warm, Dark or Light, and Clear or Soft.

You can regenerate the filters anytime by clicking the "Re-create the kit" button. Note that this action will replace any filters you've previously created.

Filters list
Review filters

This page presents a grid of filters accompanied by usage instructions. Expand the instructions by tapping on it at the top of the page. To view filters in full-screen mode, tap on each filter individually.

Scroll down and tap the "Copy to gallery" button to save the entire set to your smartphone's photo gallery, allowing you to easily share it with your stylist or friends.

The Color Analysis Kit strives to be user-friendly tool for DIY color analysis. However, if you feel uncertain and require assistance, click the banner at the bottom of the page to access a list of recommended stylists who can help you.

Review filters
Full-screen filter view

Review individual filters in full-screen mode. Swipe left and right to scroll through the filters within the set.

To share the active filter with your social networks, tap the share button on the bottom-right.

Full-screen filter view
Palette Selection Page

You can switch between color palettes associated with your color type on the Palette Selection Page. The palette you choose remains selected and is used on other app pages. You can always return to the Palette Selection Page and activate another palette. For all color types, the Best Colors palette with 51 colors is free. Premium users have access to extended palettes. You can also import your custom palettes from

You will need to log in with the same email and password on and in the app to import your custom palettes. Custom palettes are always displayed at the top of the palettes list and can be activated by premium users.

Palette Selection Page
Palette Page

This page contains colors from the active palette. Click a cell to open the Fabric Preview Page with the selected color. Use the buttons at the bottom of the page to open the Color Picker page. To load an image into the Color Picker or to start the live camera, use the buttons on the bottom-right.

Use the button on the bottom-left to start or resume a Palette Memory Game.

Next to it is the button for your Color Analysis Kit. If you've already created a kit, clicking this button will open it. If you haven't created a kit yet, clicking this button will guide you through the creation process.

You can clone and edit the active palette on Drag down the color grid to reveal the Clone and Edit button. Click the button to open the palette in the Palette Designer on When you're finished editing, save the palette, and it will appear on the Palette Selection Page.

Palette Page
Fabric Preview Page

On this screen, you’ll find different fabric “swatches” for every color. To open a fabric, click any swatch from the scrollable list at the top of the page. You can also click on the same swatch to turn the fabric layer off. Swipe right or left to browse the colors in your palette.

Using your mobile camera, you can layer shades on top of any color in your palette and view the combination. If you come to the Color Picker Page from the Fabric Preview Page, the color picker will open in the overlay mode. To load an image into the Color Picker or to start the live camera, use the buttons on the bottom-right.

Fabric Preview Page
Color Picker
Color matching mode

Color Picker allows you to pick colors by pointing the camera at a garment or any other object. Color Picker analyzes the shade in the center of the inner ring. The measured color is used to paint the inner ring, as well as the star rays which appear on the square color swatch. The color of the square swatch depends on the mode of the Color Picker.

Tap the white circle at the bottom to capture the active color and open the image fragment on the Preview Page.

The two mode options are color matching and overlay. In the color matching mode, the app looks for a color in the present palette that is most similar to the one captured. This color is then applied to the square swatch. Star rays blend into the square swatch if the color captured by the camera is similar to one of the shades in your palette. This identifies a color that will look good on you.

Color matching mode
Color matching mode (swatch unlocked)
Overlay mode

Overlay mode allows you to freeze the color of the square swatch and see how the captured color (star rays) and the chosen color (square swatch) work together.

You can switch between the two modes by clicking the lock icon on the square swatch. Tap the square swatch to open the captured color in the Fabric Preview Page.

There is a row of colorful bars at the bottom of the screen. Each bar signifies an individual color in the active palette. The bar’s height grows with the likeness between the captured color and the color in the palette. Many raised bars mean that the captured color is perfect for your color type.

In a low or poorly-lit environment, turn on your mobile phone flash. To turn the flash on or off, click on the light button at the top-right corner. You may also need to enable the white balance feature to improve color accuracy whenever you are indoors or under direct sunlight. You can tap the white balance button repeatedly to loop through available modes until you find the one that is best for your setting.

Overlay mode
Overlay mode (swatch locked)
Photo Page

Photo Page captures the image from the Color Picker page and provides additional color information. Together with the captured color, it also contains a list of the palette's closest shades. Click the Share button to save the image and colors to your photo gallery or to share with your friends on social media.

Photo Page
Palette Memory Game

The game is designed to help you train your eye to effortlessly spot your best colors and shop with confidence wherever you go.

When you begin a game, you will be shown sets of nine colors. In each set, your goal is to spot the one color that matches one of the colors in your active palette. Earn points with each correct guess and unlock new color sets. Make fewer mistakes to improve your scores and challenge yourself to beat your past best records for each color palette. Play the game as many times as you want to enhance your color recognition skills. If the game becomes difficult, you can eliminate several incorrect options at once by clicking the 'Hint' button.

If you exit the game, the app will remember your progress and allow you to resume from where you left off.

Palette Memory Game
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